Slowpoke is an independent coffee roaster in Kansas City, Missouri. The brand concept and visual identity was inspired by the moment of peace one feels drinking a cup of coffee before their day gets hectic.
Brand strategy
Naming
Visual Identity
Illustration
Copywriting
I designed the logotype to feel slow-moving and/or like a liquid. I started by sketching several ideas on paper.
The target audience don’t mind spending a bit more on a quality bag of fresh, locally roasted beans, and enjoy their coffee black or with little additions. This is coffee worth savoring, and it’s not intended to be drunk on the go.
