Slowpoke is an independent coffee roaster in Kansas City whose branding I designed as a freelance designer. The brand concept and visual identity was inspired by the moment of peace people feel drinking a cup of coffee before their day gets hectic.
The target audience don’t mind spending a bit more on a quality bag of fresh, locally roasted beans, and enjoy coffee black or with little additions. This is coffee worth savoring, not intended to be drunk on the go.
